After the Dick Grasso story, I couldn't resist writing an entry on this story. Apparently, two people approached Taco Bell with the idea of an advertising campaign around a talking Chihuahua. After this meeting, Taco Bell started running the talking Chihuahua advertising campaigns without compensating the orignators of the idea. The pair sued successfully in 1998 and won $30.1 million dollars, and they've just been awarded an additional $11.8 million dollars.

Not bad for what on the surface seems like a silly idea. Who knew that talking Chihuahuas would make such great advertising? At least Dick Grasso had to do more than just come up with brilliant advertising ideas.